In 2003, BMW launched the E65 730i and the flagship model, the E66 760Li equipped with a 12-cylinder engine.
Moreover, the new 7 series after a slight facelift debuted in the spring of the same year. After an engine upgrade, this generation of the 7 series is more competitive. By 2008, the fourth-generation 7-series, which had undergone multiple upgrades, withdrew from the stage of history and was replaced by the fifth-generation 7-series code named F01/F02.